Unlocking the Power of Social Media Promotion: Insights from Ms. Roezielle Joy Iglesia
Published on September 15, 2023
Ms. Rozielle Joy Iglesia presenting a slide on what social media management is
In a dynamic and knowledge-packed session, the Human Rights Violations Victims’ Memorial Commission (HRVVMC) welcomed Ms. Roezielle Joy Iglesia, Web Content Administrator, and Social Media Manager, to share her expertise on the art and science of social media promotion. Held on September 8, 2023, at the HRVVMC Office, this lecture proved to be a valuable opportunity for employees to delve into the world of digital marketing and harness the full potential of social media for the agency’s mission.
The event commenced with a warm welcome from Mr. Patrick I. Claudio, Chief of the Research and Education Division, who set the stage by recalling a prior meeting that highlighted the importance of such a lecture. He emphasized that in an increasingly digital world, effective social media promotion is vital for any organization to connect with its audience, and Ms. Iglesia’s insights would be instrumental in this journey.
Mr. Patrick I. Claudio, Chief of the Research and Education Division giving a welcoming speech at the start of the seminar
Mr. Jan Joel Atanacio, Executive Assistant, provided a comprehensive overview of the management of HRVVMC’s social media accounts, laying the groundwork for Ms. Iglesia’s presentation. The stage was then set for Ms. Iglesia to share her wealth of knowledge and experience.
Ms. Iglesia’s lecture was a deep dive into the strategies and best practices that drive successful social media promotion. Drawing from her extensive background in technical and creative writing, content creation, digital marketing, and public relations for the culture and arts sector, Ms. Iglesia shared invaluable insights that resonated with the audience.
Key highlights from her lecture included:
- NCCA’s Social Media Experience: Ms. Iglesia shed light on the National Commission for Culture and the Arts (NCCA)’s journey in social media management, providing real-world examples of effective strategies employed by the organization.
- Policies, Procedures, and Guidelines: Attendees gained a comprehensive understanding of the policies, procedures, and guidelines that underpin successful social media management in the NCCA, which can be applied to HRVVMC’s context.
- Social Media Platforms: An overview of the various social media platforms utilized by the NCCA was shared, along with insights into the unique advantages and audience demographics of each.
- Key Performance Indicators (KPIs): Ms. Iglesia helped participants identify and understand the KPIs and metrics crucial for measuring the impact and success of social media campaigns.
- Tools and Resources: She provided practical tools, resources, and activities related to social media management, empowering HRVVMC employees with actionable takeaways.
- Interactive Q&A: Ms. Iglesia’s engagement with the audience was interactive and dynamic. She addressed questions raised during the initial survey of participants, ensuring that the lecture was tailored to the specific needs and queries of the HRVVMC team.
Certificate of Appreciation being presented to Ms. Iglesia by the Deputy Executive Director
The lecture by Ms. Roezielle Joy Iglesia was a significant step forward in HRVVMC’s digital journey. It equipped employees with the knowledge and strategies needed to effectively leverage social media as a powerful tool for advocacy, outreach, and communication.
As HRVVMC continues its mission to uphold human rights and advocate for justice, the insights gained from this lecture will undoubtedly contribute to a stronger online presence and a broader impact on society.
